Going to be a boom in the coming future so this niche market is having huge potential and a great place to be, which is traced by a brand like YogiTea.
Yoga is a form which more and more people are adopting. Bright mood portrays “Everything is Good”.Target audience, specifically for this type of tea, is yoga practitioners in the world. Each tea has its creative name and meaning. Each flavour promoting its health benefits such as detox, wellbeing, throat, breathe deep and many more. YogiTea is into ayurvedic tea recipes with 44 different teas. To understand in-depth let’s indulge into an example of brand YogiTeaīranded experience can stand out with three elements as such: When we talk about the branded experience, it is a process of creating memorable, pleasant movements delivering the brand promise and satisfying critical needs.Designing should be visually appealing and should connect emotionally in such a way that it sustains in the memory of the user. During January-February 2020*, estimated production of tea stood at 30.54 million kgs. SourceĪs of 2019, India was the second-largest tea producer in the world with production of 1,339.70 million kgs. In worldwide comparison, the majority of the revenue is generated in China (US$78,699m in 2020). It is expected that the market for tea will grow annually by 9.8% (CAGR 2020-2025). Revenue in the Tea segment amounts to US$199,382.9m in the year 2020. Emperor Shen Nung discovered tea when leaves from a wild tree blew into his pot of boiling water. sourceĬhina is known as the place where tea was born, which was almost 5,000 years ago. Indian Food A Historical Companion by Achaya K. They take it as a drug that cleanses the stomach, and digests the superfluous humour, by a moderate heat particular to it. In India, 1662 the semi medicinal use of tea brew is noted by Mendelslo:Īt our regular meetings every day we took only, which is commonly used all over the Indies, not only among those of the country but also among the Dutch and the English. There are massive varieties of tea depending upon their USP and benefits while each type is having its distinct features and hence preferred by the different target group of people.
#Beautiful tea box how to
To sustain this, one has to be versatile with their branding skills.Īs Seth Godin “The key to success is to find a way to stand out – to be the purple cow in the field of the monochrome Holsteins” so how to be a purple cow? Plan to deliver a branded experience! Since consumption is high, this has to lead to high demand, a saturation of tea sellers will also increase creating fierce competition. Brewing techniques are upcoming day by day, but in whatever way it is brewing, tea in India has become part of everyone’s life now.
India being the largest producers in tea business, while 70% of tea consumed inside India. Where a cup of tea and a few biscuits, even a stranger will become your friend.
In India, you will find a lot of “chai ki tapri” (small tea stall). In today’s era, tea is more than just a beverage. Tea plays essential role in a lot of social gatherings, friend’s get-togethers and offering tea for guest is still a ritual followed in India. Tea still dominates various special occasions collaborating with fries, cookies, and multiple other snacking items. As tea soothes the mind, we can design and label them with soothing colors and attractive tag lines to make the packaging unique and nice. To be more Eco-friendly, Packaging Design of tea is mostly done in cardboard boxes. That is why vacuum packing is in demand to keep its freshness 100% till it reaches the consumers. Tea leafs are very delicate and to retain its aroma it should be designed and packed in airtight material and not to forget, should be stored in air tight containers for re-use and to maintain its aroma. Taj Mahal, Tetley, Tata, Lipton are few of the top brands in tea industry. Organic Green tea lovers have increased in last few years.īut not to forget, Tea Packaging Design also plays a very important role to get that particular attention among so many competitors around. Different types of flavors are there in market. In monsoons have it with those crisp and hot “Pakoras”, Simply Yummy! It’s a Universal drink and economical too. In our childhood and now also we love to dip those biscuits and breads in hot tea and enjoy that awesome taste. Stress being one of the most important reasons for few of the killer diseases, Tea in any form, green tea, ice tea, hot tea etc beats the STRESS. Moreover how hot the weather is we still like to have a hot cup of tea after a long tiring day. Hot tea for winters and ice tea for summers.
#Beautiful tea box free
Does it feel like you are in tension free zone? Absolutely YES.
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